As a mom to my 10 year-old son, expanding his world and having fun while doing so is the foundation of just about every single day for us.

Whether it's a simple day in the park, hanging out with neighbors, playing a board game, or cuddling with a book, we always find opportunities to be curious, learn, grow, try something new, and be inspired.

Wonder World is a toy store born out of these cherished moments of connection and playfulness. I'll never forget the day Asher held his first toy—a set of plastic keys—while I celebrated as if he was the first baby to ever do so. Or the day he spent eight hours straight building his first 800-piece Lego set. And now, the nights we stay up late playing Monopoly are moments I hope will become core memories for him.

I won’t sugarcoat it, though. Being a parent is the biggest responsibility. Raising healthy and happy children in today’s world is no easy undertaking, and there is immense pressure on us as parents to do everything and be everything for our children.

At Wonder World, we hope to take some of that pressure off. Whether through teaching independent play, supporting your child in gaining or developing a valuable skill or hobby, or simply getting back to old-school family fun through game night, we are here for you.

Wonder World is for all of us. We are never too old to play, be creative, get curious, and have hobbies.

Fun times ahead!

Alex Winkelman